Sextacy: Sextaterrestrial
Sextacy is Purchase College’s biggest party, built around bold, revealing fashion and high-energy creative themes that encourage students to merge confidence with self-expression. The event also weaves in messages about sexual health and safety through playful sexual references. This year’s theme, Sextaterrestrial, added a clever play on words, bringing an alien-inspired concept to life in a way that felt both imaginative and immersive.
Campaign Elements
When I chose the theme Sextaterrestrial, it opened the door to a range of unique and ambitious creative directions that I was excited to bring to life. I focused heavily on developing a strong visual identity, knowing that the social media rollout and overall imagery would play a major role in the event’s success. With the inclusion of Sextacy’s mascot, Suzy, I was able to build a cohesive and playful narrative across all platforms. Here are the key creative elements that came together to shape the event.
Event Design
One of my main goals for Sextacy 2026 was to create an experience that felt completely different from what students were used to. I aimed to transform the usual party venue into a unique environment that made attendees feel like they had stepped into another location or world. Collaborating closely with Creative Director Milani, we brought this vision to life in a way that was both impactful and budget-conscious, ensuring the transformation felt impressive without compromising resources.
Merchandise Design
For Sextacy this year, I was really excited to introduce exclusive event merchandise as a way to encourage participation beyond just attending the party. The items were sourced and designed by me, and I led a promotional photoshoot to build excitement around the release. The response was strong, with all merchandise selling out during our three-hour workshop the following day.
Theme Announcement Video
In 2024, I introduced the idea of using an announcement video and a mascot for the event named Suzy to reveal Sextacy’s theme each year, adding a more cinematic and intentional rollout to the event. By 2026, I directed the execution of a fully animated version, which we were able to produce at no cost by collaborating with student artists. These videos gave Sextacy a distinct, elevated identity that set it apart from other campus events, while also spotlighting the creative talent within our art school community. The announcement video became the most liked post on the college’s events page where events are shared daily, before being surpassed just two days later by the official flyer.